How much time does it take to undertake a Digital broadcasting studio

Now let's talk about interview highlight because I think the hidden cost. And then we'll move into the logistics aspects about the team, the time they took and tell us a little bit about that. What undertaking is required here? Because if someone's here that wants to do this, which I take it that they are attending this particular webinar is because they want to, they have thought about it. What about the logistics in terms of the staff training or the staff skill sets and everything. Give us a. And tell us about the. As you said, the hidden cost is the team time spent on certain areas.

So the hidden. So the hidden cost in terms of the sort of the areas that kind of ended up being time sucks, correct? Yeah. So I mean, I guess the areas that we thought were going to be, you know, real time sucks perhaps didn't quite transpire. So it's worth just sort of flagging that sort of those kind of those expectations on where we thought we were going to be investing time. That didn't quite play out so much, although we did see a heavier sort of heavier areas and some unexpected areas. So where we thought we would be spending a lot of time would be in physically, you know, working with that production company, which don't forget, you know, it's a theater production company. Right. So they're not, they don't have the commercial nuance that a sort of a, you know, an event production company would have. So we weren't clearly ever going to put them customer facing. And we thought there was going to be a kind of a lot of work there. There was less work there than we thought. And that came through from kind of, you know, using what we've learned through our rewards program and kind of managing that process through. So that was actually more manageable than we thought. But the areas where we spent more time than anticipated was in working out how we were integrating the studio with Zoom, which is where we had some of our live panels. So it was like, how do we make sure that we. Because what we wanted was we wanted a sense of immediacy in the studio. So we wanted a point whereby the studio was broadcasting live and the audience were interacting with it and the speakers were interacting with that studio as a hub. So we were like building it like a news channel that was, you know, cross between a news channel on a morning show. That's what we wanted. And the technicality is about making sure that that worked and that the interplay between, you know, a pre recorded panel session where we wanted them to have that sense of urgency in the panel. You know, when a, when a panel session is prerecorded, your panelists act very differently because they can't see the attendees scrolling through and you know, they're kind of, they're doing it late at night or whatever it was. So that for us was, was something that took time to be able to kind of coach them around that. And there was also, yeah, there were also challenges re working out how much could be live and how much would be pre recorded because getting, getting that balance right. In an ideal world, we'd make the whole thing live, but the risk in that is very, very high. So we needed to strike that balance. And the other thing that took time, frankly was literally scripting it and actually building out the studio. The sort of the run order minute by minute, it's done to such an nth degree that you don't do in a live event. In a live event you've got the kind of walk off stage and it doesn't matter. You've got, you know, you've got hosts with earpieces and you're kind of down to a like 3, 2, 1. We're moving to this next segment. It was very, very closely coordinated and choreographed. And that was unexpected. You know, that was. That requires an element of almost military grade discipline that I think took us all by chance. And getting sponsors on board with that, Ricardo, is hard. Right?

I think you highlighted a couple of things. One thing that you said that like your team spend a lot of time working very closely with the sponsors to align them to that process. And I think also talking to other leaders that's. Well, I'm talking about the other six organizations that we've featured recently. They all said the absolute fundamental key when you're doing this live broadcasting, whether you're having virtual, sorry, some, some pre recorded and some live, is the scripting. You need to know the detail of what's gonna happen at every single time. And it's been highlighted again and again. And that's kind of where event and media business don't have experience in that is. And you know, we've had it in situations where we need to understand, you know, writing word for word, what is going to be said and the timings and it's very difficult. So one of the key takeaways that I want you guys to think in terms of the audience is the running order needs to be always, if there's any doubt, look at the running order and everyone needs to be aligned with the running order. So that's kind of pretty interesting. So in what sort of way did you guys spend time, so much time with the sponsors. And was there anything in particular that they were going to do that required that kind of more?

Yeah, there was. So that two of our major sponsors would traditionally have obviously done an opening keynote and were then kind of prominently featured in various panels, etc throughout. And there was a challenge there really. How do we get those, how do we, you know, with a high production quality on the event, how do we make sure that if we are passing across to them for a keynote that we've not got them on an open MacBook, you know, tucked away in the corner of their house type thing? Because it just. The thing jars. It's how do you make that work? And I remember we went through a number of sort of edits and sort of record recordings as it were, to get that right and really persuading them to perhaps invest a little bit of time and also a little bit of money on their side to do that properly so that they could kind of understand the benefits, that was really important. And you know, there were some battles that were won and there's some battles that were lost on that. But where it. What. One of the real plus sides was that for one sponsor particular, we actually used it as an opportunity to kind of elevate our point of contact with that sponsor and we ended up with their CEO doing the piece who we wouldn't have had access to previously. And that kind of then unlocked an internal video budget or whatever it was with that client. So we ended up with a higher quality piece. So it was an unexpected win that reflected well on the event and reflected very well on the sponsor.