Monetising your top of the funnel community

Tell us a little bit more about the other side. So you have the content partners on your website and is there an interest of monetizing that engagement on a monthly basis of the people that come and go into the website? Sure. So we had, as you say, we have content partners as well. So there's around 12 companies that we call content partners and they have their own dedicated and branded area of global data insights. They can put their own content. So if they've got some new case studies or some new white papers or anything like that, they can add it in. So we sell that for an annual fee that's payable annually in advance and content partners put material in those areas and that also works very well. Right. So an interesting side of Things is when B2B publishers or event organizers that have like a community that is open, first of all, it's an open community at the very beginning because to clarify that the end users don't have to pay anything to consume the content on your website, right? That's correct. So the only way at the point on which you're transacting information with them, with where they is when they sign up to the newsletter or when they signed up to any of the downloadable pieces, then that's where you collect, obviously you collect your data that would allow you to communicate with them and of course gain the insight. Is that right? Correct. That's it. You've got it. Fine. So with that sponsored pages, I mean, many companies do this. I think one of the challenges that they've encountered is that they, the sponsors don't put content, or they know that they can put content out there, but then they might, some might be very diligent in what they do, some won't. How do you, how do you, how do you deal with that? So another stream of monetization for us is then helping these content partners with their content because. Exactly as you said, some of them might not have new white papers or new case studies or press releases or, or podcasts or something like that. Some of them might be very cool technology businesses, but they're not big on the marketing. So then what we can do is we can then offer to help them with that. And it's in the content partner area. So it's quite salesy material. And that's. We're not pretending it's news for the main and of course for the content partners, it's great because they know that we know the industry, we understand it, we can write, we employ a team of journalists. That's what we do. All this material together for them very efficiently and effectively. They get great content and material on global dating insights. And of course, they can use that in all their other channels on their website or their social media or for customers or blogs and all that other good stuff. So we do a lot of that. And that works very well as well for us. So that works very well. And I'm assuming that if you've also, through your marketing engine, will push and drive content towards certain relevant pages so that again, meet certain criteria for the sponsors. Right. Or the content partners.