Ricardo MolinaCo-Founder of BrightBull > A HubSpot agency for Events and Media Publishing

Online Community Engagement Rates & Benchmarks

Name: Online Community Engagement Rates & Benchmarks
Uploaded: 2020-10-22T16:26:51+00:00
Duration: 50 s
Channel: Ricardo Molina
Description: Slide/transcript excerpt by Ricardo Molina summarizing observed engagement levels in online communities: industry and client data suggest roughly a 10%…

22 Oct 2020 · 1 min

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Slide/transcript excerpt by Ricardo Molina summarizing observed engagement levels in online communities: industry and client data suggest roughly a 10% engagement rate (about 100 active users per 1,000), which supports the business case for smaller, niche communities and targeting senior-level individuals for sponsors.

Questions this video answers

About 10% engagement rate.

About 100 active members.

About 100 active members (speaker notes that whether 1,000 or 10,000, roughly a hundred are active).

Chapters

This slide is about the engagement, the engagement levels in communities. And this has been kind of gathered by friends in the industry, clients that we work with and everything what we've seen is generally about is about 10% engagement rate. So whether you have a community of a thousand people, ten thousand people, about hundred are going to be the ones that are going to be literally kind of doing that. So to me, it proves the point and is the business case for smaller and niche. And then again, always a sponsor will be interested. This isn't the most senior level individual, the event organizer or the media media publisher want to be just kind of talking to senior level individuals. So that kind of proves the point of towards smaller and niche communities.