Rethinking the B2B event model for the post-pandemic era.

Ricardo Molina on how B2B events changed after the pandemic. Companies are mixing digital and live events now, and he launched a LinkedIn Live series called Disrupt focused on the restaurant industry.
Chapters
What is now influence groups re rethought model for the post pandemic era freak out. Because now we're trying to figure out what are we doing between digital. I mean, that's the truth. And I see the question from Sean there, like planning, hosting live events again. So we actually have eight events planned for this fall and that's our whole calendar, which we used to have spread out across the year. So, you know, next year you can do a webinar for me on burnout and alcoholism, you know. But no, but. So we do have eight events, but we're going to continue to do these roundtables. I think we're just going to continue to refine them. We're trying to, you know, we're not sure how often we're going to do them as live events get back and people do start getting more out, you know, just traveling again. And let's assume that here again in the States. I know things are different all over, but things are looking pretty positive for us right now based on the signups. And we've running regular surveys with our audience to kind of test how comfortable they feel about coming back to live events. But it's definitely a part. We're not going to go back and just go back to live events. No way. And we're investing now in our team to actually do a lot more digital stuff. So we're actually building out a little studio. We're going to launch a LinkedIn Live series and that's something that we're just doing just for the audience right now. We're going to try to figure out can we bring some sponsors. But it's a 20 minute weekly show on LinkedIn for our restaurant audience where we. It's called Disrupt. And we're going to interview some of the key disruptors in that market.
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