A speaker describes a strategy of vividly visualising an ideal community five years in the future, then ‘‘back‑engineering’’ present actions and products to match that vision. They advocate creating events and brands (e.g., World Summit AI, Intelligent Health) today as if inclusivity and egalitarianism already exist, rather than primarily emphasising metrics or campaigning.
Chapters
When I, in that, in my head, see that image of what I want the future to look like, I visualize that in great detail. And then I re engineer and back cars back from that. The key things that need to change for that to happen. And then what I like to do is instead of being an organization that bangs on about we have diversity in our events, or we have 36% of women and we have 40% female speakers, whatever it is, instead of doing that, I like to think that we position things as they should be. And what I mean by that is we try very hard to create something that is inclusive of all, as if the change has already happened. Right. And it's that image of what we want it to be in five years. But we create that product now. And we were very, very specific about World Summit, AI and Intelligent Health and all the other brands that we have that they are. They're like the ideal version of the future. And we don't really harp on about it in terms of. That's why we've done it. Whatever else, it is what it is. And that's egalitarianism, isn't it? In its truest form, really. It's kind of creating it as if it's already happened. It's in the DNA. Yeah, yeah. And I think, you know, that's not to say that people that campaign on specific causes, you know, with people calling out inequality and pointing out those individual cases, is really important. Our aim is to create this kind of perfect view of what the future already looks like, as if it's there, and that's what we try and do.
