Transcript of a conversation (YouTube video) where Ricardo Molina interviews a speaker about strategies for growing a B2B community from ~500 to over 200,000 members. The speaker describes hands-on outreach—personally researching and contacting key individuals (on Twitter/LinkedIn), understanding their motivations and pain points, and offering tailored help to align ecosystem participants and create collaborative change.
Chapters
Let's just kind of then start looking about the areas of growing that community, because you've grow, you've grown a community of 500 people to one that currently is 200,000 plus. Okay, that's a massive fit. So first of all, congratulations on that. So the selfie by selfie. So you've started. Okay, I'm going to kind of get in contact with all the key players, all this kind of emotional contagion. Partners understand why is it that they. That there is certain friction. Let's just kind of cause a positive friction, constructive in the good sense. And I take it that you have started reaching out directly with each of these individuals, explaining your business proposition. Absolutely everything you do. So you let yourself this process, right?
Yes, of course, yeah. So I would quite literally sit in the early days, myself and my business partner, Vidya, who's our chief content officer, and we would sit, you know, I was quite a boring person to be around then, it has to say, because I would just literally sit on Twitter, on LinkedIn, learning everything I could about the key people that I knew were the conduits to that successful ecosystem and finding out what, what were that, what were they trying to achieve and what value would they bring to the ecosystem, but also what would make it valuable for them. And in its simplest form, that may just be that they had tweeted something that really pissed them off that was about an issue that they were facing that they really wanted to address. And the way that my mind would work with that is, okay, how can we solve that and how can we help them to solve that issue? And I think when you break down into a granular level, that each of the individuals in your ecosystem and within your community, when you understand them at a granular level in terms of the very reasons why they're doing what they're doing and why that's important to them and what the impact of it is, then you can start to work on how to help them to do that. Because all of that achieves is as a collaborative effort, then is the change that you want to make. Because we're all pointed in the same direction with what we're trying to do with AI, even if some of that requires interdisciplinary friction.
