Ricardo MolinaCo-Founder of BrightBull > A HubSpot agency for Events and Media Publishing

Tips on pricing your membership and B2B community offering

Name: Tips on pricing your membership and B2B community offering
Uploaded: 2022-10-19T17:06:33+00:00
Duration: 1 min 3 s
Channel: Ricardo Molina
Description: A recorded conversation (YouTube video) between Ricardo Molina and another speaker about pricing membership and B2B community offerings. The speakers…

19 Oct 2022 · 1 min

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1:03

A recorded conversation (YouTube video) between Ricardo Molina and another speaker about pricing membership and B2B community offerings. The speakers discuss designing memberships to be individually affordable for freelancers and individuals during economic hardship, targeting a price comparable to "a couple of coffees a week." The entry-level membership was set at about $5 per month. At the time discussed, the community size was around 270,000 globally. The content emphasizes value-led adjustments to content and accessibility for those paying out of pocket.

Questions this video answers

About $5 per month.

Around 270,000 members.

Chapters

The first thing that we wanted to achieve was we wanted to keep it at a level where it would be individually affordable. You weren't having to go to your company to ask for permission to ask to expense it. We know there's a lot of pro, we know there's a lot of product folks that operate as freelancers. So it's coming off their own budget. We knew that obviously it was a hard time for companies. People were being laid off and this was the kind of support that people could really use to get them back on their feet. So we're kind of looking at it and thinking, you know, ideally we want to hit a point where this is something that if you're not working, you could still justify paying for it out of your own pocket to upskill, to meet fellow peers, that kind of thing. So, like, if we can get it to the point where it's a comparable price to a couple of coffees a week, something like that, that feels like the right sort of level to get it out there and get started and go from there.
Wow, that's an interesting one. So that's a good uptake. And then the audience started highlighting this is what we value in terms of content. You're adjusting content accordingly to provide that value.
Yeah, but it works out, the entry level membership works out about five bucks a month, something like that.
Wow, okay. That's kind of pretty, pretty affordable. So. And again, at this point in time, your audience is pretty big anyways. How big was your audience at that time?
It was around about 270,000 in terms of the global community. It's grown a little since then.