Ricardo Molina argues B2B community leaders need psychometric screening and servant-leader training. He emphasizes keeping communities small and curated, using deliberate segmentation around events and hashtags, so members feel valued. Bit 100 is his example of selective membership done right.
Questions this video answers
62 members
Nearly 700 interviews
Chapters
And I think all communities have to be run by someone who's really committed to actually caring for a community. I don't think enough thought goes into the psychometrics and the attitude of the person that's being chosen to run a community. So if we look at, you know, people might do Myers Briggs, they might do disc, they might do what we do. I'm Identify, Modify, Adept 1. The communication style and the attitude of this servant leader who's going to lead a community is really important. Training them and making sure that they're the right person in the first place to, to run a number. So if I was an event manager and I thought, well, I'm going to run a number of them, any event must have segmentation in it. There must be natural market segmentation in the event from, from the type of people that are exhibiting at the events. Whatever it is, they will. And so it's not going to be difficult to find what are the commonalities of people and group them into those clusters and say, you can join a number of them as someone, but these are the individual communities that we're running around an event. I mean, it's quite interesting. You can see the events spark up instantly with a hashtag on an event. As soon as you're part of a hashtag on Twitter, you're part of that community, aren't you, for that day where you're, you're, you know, so communities can pop up really quickly and people immediately get that sense and they make connections through those hashtags. So I don't know whether that's particularly answering your question, but I think that, you know, the point that Thomas is making is that we truly believe through experience that small is what matters to people. And so you've got to look at. And we can't do a whole strategy session here, a generic strategy session. You've got to look at, why am I creating community? It has to come from the customer perspective and customers want to know they matter. And they don't feel they matter inside a community of a thousand, they don't feel they matter inside a community of 10,000. If you have a small community, they feel they matter. They've been selected into it, for example. And you might put in a policy like we have with bit 100. You know, we've got 62 members now. We've done nearly 700, 700 interviews for that. Therefore, when somebody like yourself gets accepted into the community, it's a win for you because you know how hard we've worked to find somebody with your expertise and your attitude to life. So you can, if you make it that, you know, we've got these communities and we like to select you to bring you in and you pre interview people. And it's. Now, you might say that's a huge amount of work for someone, but if you're caring for the customer and it's the customer experience you're talking about here, then that is the right thing to do.
