Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

762% INCREASE in Weekly Membership Revenue

30 Nov 2023 · 0 min

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In this excerpt from Richard Toutounji's YouTube video, the speaker describes his first consulting meeting about his gym business. The consultant immediately dives into the numbers, noting that despite having 500 members in a small town, the gym's revenue does not reflect that membership base. Within the first ten minutes, the consultant bluntly advises the speaker to raise his prices, framing the discussion as a reality check on the mismatch between member count and actual earnings.

on our first meeting, it was all numbers straight away. Like, it was straight into the numbers, which is great. And it was only a bit like a— almost like a bit of a reality check to think, oh yeah, this is fantastic, I've got a— I've got a gym with 500 members in a small town. But it actually meant nothing because the revenue didn't justify the members that I had. And in that meeting, probably in the first 10 minutes, he said to me, you have to increase your prices.