Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

I created my Fitness Brand from scratch & doubled my weekly revenue

26 Mar 2025 · 1 min

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0:56

In this testimonial video, fitness entrepreneur Richard Toutounji recounts his journey of building a fitness brand from the ground up and achieving a 2× increase in weekly revenue. He explains that before joining the Ninja Program he lacked clear direction, brand personality, and a cohesive website strategy. The program taught him how to treat the brand as a distinct personality, develop a strategic website that flows and reinforces that personality, and map concrete steps toward his vision. With the program’s support, he gained clarity on his identity, embraced the idea of being different, and executed actionable tactics that transformed his gym from a simple facility into a recognizable brand, ultimately driving significant revenue growth.

Chapters

There was a lot of things that I wanted to learn about that they were able to teach me or guide me, and that was really important to me at the time because I also learned at that time that the website wasn't just going to work on its own. So it was more about, you know, having a strategy, putting everything into place to make it flow and be cohesive and to become a personality and to show people that the brand was a personality and that we are a brand. It's not just a name. It's not just a facility or a gym or a studio that opens its doors. We're here for a reason. Before the Ninja Program, I didn't have a lot of clarity as to who I was or even what I thought I might be. I kind of knew the direction I wanted to go. I just had no idea how to get there or the steps to take or to actually even understand that it was okay to want to be different or to be better. So joining the Ninja Program was a real eye-opener because not only was it supportive as to what my ideas were, I had help, like, to help me make it happen.