Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

THREE Months content in ONE shoot

13 May 2025 · 1 min

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1:05

In this behind‑the‑scenes walkthrough, Richard Toutounji films a single, intensive 7‑hour shoot at a market‑leading location in Geelong. Using a structured content‑planning sheet, the team—comprising a trainer, a videographer, and a content strategist—produces roughly 80 distinct pieces of content in one day. The output spans three formats: educational video segments with the trainer, client case studies and testimonials, and short ads. By meticulously planning and executing each segment, the footage captured in this one session is intended to fuel the brand’s marketing and training efforts for the next three months, illustrating the high‑volume, high‑efficiency content creation model.

Chapters

Here we are at one of our market leaders in Geelong here, and behind me here there's a trainer doing an education video with our videographer. And today we've just pretty much just got a whole bunch of content, probably we're up to about 80 pieces, and we've done that through a few different ways. We've done that through education, asking experts like this trainer behind us, my therapist trainer, what they would do. And the second thing we've done is also Case studies and testimonials from sort of clients behind me there, you see. And the third thing we do is we run ads as well, and we take the ad content as well. So it's just about planning, being planned, like this sheet here, and writing everything down, and then executing it out and getting it done. We're on about 7 hours now so far. But this content will be content that we can use for the next 3 months. So it's about the time exchange and what you get out of it. So just an insight of how long it actually takes to get really great content that you can use for a long, long time.