Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

The Secret Add-On That’ll Keep Members Coming Back

14 Aug 2025 · 1 min

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1:19

In this segment, the speaker argues that simple recovery add‑ons—specifically massage chairs and various compression technologies—can be integrated into typical “swipe‑in, swipe‑out” gyms (e.g., Anytime Fitness) to boost member retention and perceived value. He contrasts these low‑effort solutions with more complex recovery options such as ice baths, saunas, and cryotherapy, which are harder to fit into the existing business model. By offering a 10‑15 minute guided wind‑down session, gyms can provide mental and physical recovery without replacing core equipment like barbells, thereby reinforcing the primary workout experience while adding incremental revenue and member satisfaction.

Chapters

I honestly think a massage chair, it's gonna be like a treadmill. Yeah. And if you look at Anytime Fitness or those gyms in that category, there's no reason why they can't have a couple of massage chairs in every single one of those. And that's just that 10 to 15 minute guided wind-down offering for members just to get a little bit of recovery for the mind as much as the body. 'Cause the thing is too, mate, we are privy to the fact that the ice baths and the saunas And cryo to go even, that's complex. It is. It's not easy to integrate those sort of products into your gyms, especially if your gym's a swipe-in, swipe-out type of offering. The massage chair though, and the different compression technologies that are available, I think they are, you know, easy to integrate. So that would be my recommendation in terms of keeping it simple, 'cause I feel like those small shifts can really elevate the value of your offering without blowing up the model. Again, you know, You're not replacing the barbell, you reinforce— reinforcing it with some complementary add-ons.