In this conversational video, the speaker shares his personal journey of publishing a health‑focused book, originally titled Keep Your Family Trim and Healthy and later re‑branded as Please Mum, Don't Super Size Me. He recounts a PR agent’s advice to simplify his surname (Toutounji) for the U.S. market, and explains how he leveraged a high‑profile endorsement—radio host Alan Jones of 2GB—by featuring Jones’s photo on the back cover, which secured radio interview opportunities. The speaker also highlights the use of front‑cover testimonials, targeted avatar‑based endorsements, and simple illustrations to boost credibility. Finally, he offers practical advice: avoid over‑thinking, invest a few years in research, and simply publish the work.
Chapters
All right, how you doing? Now, if you ever seen me on a webinar, I have this background behind me, and one of the things I have is a couple of books here behind me. I've chosen a couple different colors of books just to get shots in the background. But I don't know if you knew, and I mentioned this to someone else the other day, but I actually released a book many years ago. It was called Please Mum, Don't Super Size Me. And it was literally sitting here with some of my other favorite authors. And the fun fact is Richard and Joey Mark. Mark's my middle name. I went to a PR agent, and the PR agent said, "Hey." drop the last name, it's Toutounji. I don't know if you can spell that. It will do better in America. Anyway, that was the advice. I think I'd stick with the Toutounji name. But anyway, it was originally called Keep Your Family Trim and Healthy. We decided to change that. Might insult some people and make it attention. It definitely got attention. And, um, that's us in the back of the book there. That's Joey, my wife. That's me. We got it published. And that's a bit of a fun fact that nobody knew about us. When I write books, the one thing that we figured out really fast is to get somebody who has a big reach and put them on your back of the book. Now this one here was Alan Jones. He's the Radio host 2GB, and we printed him at the back. And generally when you print someone's head at the back, they'll get you on the radio show. So that's that. Some testimonials on the front. Another way to get that out is just we found testimonials from our avatar, all the avatar there, and a couple big names there too. Illustrations, we found that really cool to do. So there's some illustrations in that book and really basic. The other fun fact is don't overthink something because I did this when I didn't have kids. I did this when I hadn't had the research, but I spent 2, 3 years researching and putting it together and making it happen. Just get it done, pretty much. So that's a bit of fun fact about me.
