Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Member Sales Conversion Doubled

19 Mar 2025 · 1 min

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In this short testimonial, a representative (Speaker B) describes the challenges faced before joining the Ninja Program, where a 2‑week free trial yielded a 40‑50% conversion rate, which felt disheartening given the effort invested. After a strategy session with Richard Toutounji, they restructured the offer to a $17 paid trial that provides a full membership at a discounted rate for the first week. This change boosted conversion rates to as high as 80% and generated a 22% increase in revenue, illustrating the impact of optimizing trial pricing and value delivery.

Chapters

So before the Ninja Program, our pain points were, yeah, we just weren't getting the leads through the door.
Our offer when we first started 10 years ago was a 2-week trial. So our conversion rate on our sort of our 2-week trial would have been about 40 to 50%. Not good, not bad, but spending so much time with people and providing a service that, you know, is worth more than anything that's free, for them not to come back can be quite disheartening. When we sat down with Richard for our strategy meeting with our first Com Ninja month, we worked on our offer, which is now a $17 trial offer. Providing them the value that is, you know, the full membership for such a discounted rate for that first week and seeing them convert straight into our full membership has been like up to 80% conversion rate. Our revenue gain is a 22% increase.