Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Building One of The Greatest Brands GOAT!

12 Nov 2025 · 1 min

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1:16

In this monologue, the speaker reflects on the central role of community in launching and growing the GOAT brand, which stands for "Greatest of All Tapes." He explains that the brand was conceived with a community‑first mindset, emphasizing that a strong, engaged community is the foundation of a successful business. The name "GOAT" was coined by his business partner Daniel, intended to convey the product’s superiority rather than the common "Greatest of All Time" interpretation. The speaker highlights the brand’s commitment to delivering the best adhesive on the market, focusing on strength, quality, and the absence of harmful chemicals. Throughout, he expresses pride in the brand’s origins, its community orientation, and its product excellence.

Chapters

It was always community that made everything better. So through the good times, the bad times, through the winning, the losing, whether that's sport, horses, or life, community was the one thing that stood out to me. When we launched GOAT as one of our businesses, at the forefront of it, we had to build a community first and a brand, not just for the business, a better business. It was 'cause that's what we wanted. That's what we knew we wanted to be part of. And looking back on it now, GOAT, greatest of all tapes, but we've created a community and we actually got a bit of a play on words Like, if you want to join the community, you've got to be part of the hood. Like, do you want to be part of what we've created? The name wasn't me, it was my business partner Daniel. He came up with that. We knew we wanted to be the best and we said, yes, like, we want to be the best, want to be the greatest, want to be— and it just hit him. He's like, Greatest of All Tapes. Everybody assumes it's greatest of all time, but we fully believe in our product. Has been around for a long time. We launched the product, we made sure it was the best on the market in terms of adhesive, in terms of strength, quality, no harmful chemicals or ingredients, which then we Thought it was the greatest, so we run with that name.