Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Rachel Leman on Why Being Real Beats Being Popular in Fitness

25 Aug 2025 · 1 min

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In this interview excerpt, Rachel Leman emphasizes that fitness professionals must present their authentic selves, especially on social media, rather than trying to emulate someone else. She argues that authenticity helps potential clients understand who the trainer truly is, enabling a better match between client needs and the trainer or gym that fits them. Leman stresses that there is a place for every person—different trainers and studios suit different individuals—so being genuine online is essential for attracting the right clientele.

Chapters

And you just need to be your authentic self as well. There's no point trying to be somebody else. Yeah. Because there are a lot of PTs out there, there are a lot of fitness studios, but there's also a lot of population, a lot of people who do really care about their health and wellbeing. And so the way I think about things, and I think about the same for competition as well, there's a person and there's a place for everybody. There's a trainer, there's a gym, That's going to suit me, but that's not going to be the same one that suits you, Rich, or suits my next-door neighbor.
Hmm.
So if you're not being your authentic self out there in social media land, then, then your potential clients or members, they don't really know who you are. So you need to be able to put that across.