Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

What’s new in fitness? We flew to Vegas to find out.

10 Jun 2025 · 2 min

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1:50

In this on‑site video, the presenter tours the Health and Fitness Association (HFA) trade show in Las Vegas, which has been rebranded from the former URSA event. The show hosts over 10,000 fitness and business professionals and roughly 400‑500 exhibitors. The host explains that his purpose is to observe U.S. market trends, supplier innovations, and educational sessions so he can bring fresh ideas back to his own business, Ninjas, and to his clients. He walks the exhibit floor, introduces his crew (cameraman Glenn, assistant Mel, and client "Taylor Made Chaos" who appears behind the camera), and highlights a standout piece of equipment: the Torque USA Tank 3. Throughout the tour he stresses the importance of continual education, taking actionable takeaways from events, and applying new initiatives in gyms or studios. He wraps up by noting that the next HFA Show will be held in San Diego.

Chapters

Here we are in Las Vegas with the HFA Show. It actually stands for Health and Fitness Association. It's been rebranded from the old URSA, and there's over 10,000 fitness and business professionals here, 500 exhibitors. Let's go this way. You know, I decided to come here to kind of see what's happening in the US, see what the suppliers are doing, have a look at the education, and always bring in the good stuff back to Ninjas, to our clients. What ways can you be initiative in your gym or your studio? You know, how can you do it? So come on through this way. Over that way is the education. Come over this way. I've lost my cameraman. We've got Mel on here and hang on, let me just get the camera. And we have Glenn filming the camera. Behind the camera. And let's go see some equipment over here. Come over here. There's, I think, over 500 exhibitors, but there's one piece of equipment I'll show you. So we'll come over here, Glenn. And so here's all the exhibitors. I think it was about 400. And here we are at the front of the trade show. And what do we see here? This is the Torque USA Tank. This is the Tank 3. If you've been watching our client Taylor Made Chaos, he's actually behind the camera right now. This is an amazing piece and he's the star of the show right here. As a summary, team, you know, when was the last time you got educated? When was the last time you decided to go out there and see what's around? See what you can do to change the mind of where you want to go and where you are now. and what's missing. Sometimes you go to events and there's— you might take a little takeaway. I always find that I take something away at the very end, uh, it summarizes the whole event, and sometimes it's on the plane. So guys, that's a bit of a summary of the HFA Show. I think next year it's going to be in, um, San Diego. San Diego, thank you.