Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Are You Ignoring the Most Powerful Marketing Tool in Your Community?

28 Jan 2025 · 0 min

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0:28

In this segment, the presenter argues that effective local marketing should focus on parents—especially mothers—by leveraging a community‑embedded woman who is already connected to schools and neighborhood groups. This local figure should be positioned as the “star” influencer for the brand. The speaker emphasizes the need to first pinpoint the ideal type of clientele a business wants to attract, then use that community‑based influencer to draw more of those customers into the business.

So we're marketing to really parents, we're marketing to mums, right? So we've got to make sure that that lady there is a local person in their community, right? So she's connected to schools, she's connected to all different communities, and so she's the star of the show. Now the greatest thing is, is that that star is in your community already. And so what we want to do, we need to identify the right type of clientele that we want to attract more of that type of clientele.