Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Ben Fletcher Podcast Short – Last 100% Dollars

31 Oct 2024 · 1 min

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1:00

In this brief podcast excerpt, Speaker A asks Ben Fletcher (Speaker B) what he would do if he only had $100 left for marketing. Ben proposes running a high‑impact open‑day event, but instead of spending the $100 directly, he would seek sponsorships and donations from local businesses. He would enhance the event with attractive door prizes that cost primarily time rather than money, thereby stretching the limited budget as far as possible. Speaker A praises the approach, noting its cleverness in avoiding direct spend of the $100.

You're down to your last $100 and you had to spend it on marketing. Well, what would you spend it on, Ben?
And I would run a kick-butt open day with $100. But I would actually lean on all local businesses to sponsor me. And this might be the easy answer for the day. And get donations. And I'd do awesome door prizes to come in, really aggressive door prizes that aren't going to cost me dollars and cents, but time. And make that $100 stretch further as far as it can. That's what I would do if I was down to my last $100.
Oh, you wouldn't even spend the $100. You're asking for sponsorships. That's even smarter. I love the answer. That's great.
I'd be trying to keep the $100 in my pocket. The answer to the question is with $100, I wouldn't put it on red or black, to be honest. I know it's probably not the ideal answer, but I would look internally to my number one asset and that's my database and see how I can maximize that. And then they can then exponentially bring other people into that one event and do it on a shoestring.