Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Building a $1M personal training business in your facility 💪

6 Dec 2022 · 1 min

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In this segment, the presenter explains how to determine whether a personal training business can reach $1 million in revenue by focusing on a single, comprehensive financial model. He emphasizes tightening pricing points, calculating the number of sessions needed, setting hourly and average rates (including small‑group pricing), and estimating the required number of trainers and facilities. By working backwards from the $1 M target, the speaker shows how to break down the necessary session volume, staffing levels, and facility count to achieve that goal, suggesting that a single location may need only one to three trainers depending on the model.

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is even possible to get to $1 million in your personal training business. You just want to really want to get tight in your pricing points, what you're charging, how many sessions are available to come to, and then work back and go, okay, what does that $1 million look like on my model? But overall, again, it wasn't splitting up multiple models. It was doing the one model and, and really going with it and making it work. Yeah. Work those numbers out in your business. Many sessions you need, how many trainers, what's your hourly rate, what's the average hourly rate if you're doing a small group training. And then you can break down and go, what does it require to make that million-dollar personal training business in one facility? As I said, it might be 1, 2, or 3.