Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

COM Marketing Off the cuff

24 Dec 2023 · 1 min

Watch on YouTube

0:52

In this brief off‑the‑cuff discussion, the speakers outline a simple, time‑efficient marketing tactic to get ahead for the coming year. They recommend leveraging local community Facebook groups—either by joining existing ones or creating a new, niche‑focused group (e.g., health and fitness in a specific area). The key is to avoid overt self‑promotion; instead, consistently add value by commenting on posts daily and engaging authentically. This regular, value‑first presence helps the business become known in the local market without a large time investment.

Chapters

Off the cuff, what can we do this time of year to get ahead of next year while we've got time?
All right, to get ahead next year while we've got time, I'll go one option. Facebook groups still really work well. We don't have much time throughout the year 'cause we're really busy kind of just on autopilot doing a lot of things. What I would do is just jump into a Facebook group, a local community Facebook group, and really engage in that group at this time of the year. If you've got your own group, you can start your own group in the community. Don't talk about your business name, but focus on the community group like health and fitness in your area and start a group, or you can engage in an existing group. Everybody's in an existing local group in their area and really get involved in that area so people actually know you. It's not that hard. It's almost like commenting on a post every day. It's almost like giving value to that group. That's really all you have to do to be seen in this area at the moment.