Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Do this if you’re struggling to convert leads 🔥

5 Apr 2023 · 1 min

Watch on YouTube

0:48

In this brief presentation, the speaker emphasizes that a significant portion of incoming leads—about 50%—are unqualified and unlikely to convert. He categorizes the problematic leads into five common issues: they are too hard to work with, cannot be contacted, have a lead cost that is too high, do not answer calls, or are simply not ready to buy. The speaker argues that sales efforts should concentrate on the remaining 50% of leads that have genuine buying potential. He briefly mentions his personal background, noting that he lived his whole life in Sydney, before moving on to the main part of his presentation.

Chapters

leads are always going to be there. There's always going to be a percentage there. At the end of the day, all these leads are coming through, you know, straight down the line. There's probably 50% that are really no good and they're not going to buy off us. You know, it's the other 50% that we really want to focus on. Straight away, there's going to be leads that buy from us and there's going to be a whole bunch of people that sit there waiting for them to be ready. I put a few things that people come through: too hard, can't contact, lead cost too high, don't pick up, and not ready. So that probably summarized what we just said. Anything else there? So when I look at these things, I go, how can we, how can we do a better job? You know, there's so much already that you're doing really, really well. And before I kind of move on to my presentation, just a little about me. I used to live in Sydney my whole life.