Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Don’t miss out on three of these marketing foundations: 👉 Brand, Personality & Credibility 💯

10 Feb 2023 · 1 min

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In this brief presentation, the speaker highlights a common issue among fitness studio owners: despite investing time in creating content, filming videos, and using Facebook and Instagram, they see little to no results. He emphasizes that they are not alone—hundreds of similar businesses face the same challenge. The key insight is that social platforms can be effective when used tactically within a strategic framework. The speaker introduces an 8‑step marketing process, noting that the first three foundational steps—brand, personality, and credibility—must be solidified. When these pillars are correctly established, all other social media activities align and begin to generate quality leads for the fitness studio.

Chapters

A lot of studio owners are doing a lot of things in marketing. They're doing content, filming videos, doing Facebook, using Instagram with no results. If you're thinking that's just you, you're wrong. We've had hundreds of people that come in for the exact same problem, thinking that they're the only ones that can't use these platforms. In fact, you can use the platforms tactically. It's just strategic. They need to be done the right way. We have an 8-step process, and the first 3 steps is something called brand, personality, and credibility. Now, once business owners, studio owners get these 3 things right, what happens— all the items that you were doing on social media start to come together and actually form quality leads into your fitness studio.