Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Facebook isn’t dead ☠️

24 Jan 2024 · 1 min

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0:57

In this short testimonial video, Katie from KT Fitness and Pilates in Margaret River, Western Australia, shares her experience learning to use Facebook for business marketing. She initially believed Facebook was obsolete, favoring Instagram and Stories, but discovered that Facebook remains a leading platform for lead generation. By creating sponsored ads and retargeting her audience, she attracted 20 new sign‑ups through social media, specifically targeting men to try Pilates—a demographic she had not previously reached. Katie reports that the campaign was highly effective, bringing many new male clients to her gym and making a noticeable difference to her business.

Chapters

Hi, my name's Katie. I'm from KT Fitness and Pilates in WA, the Margaret River region. Learning how to use Facebook. Facebook's not dead and that people still use that to find you and learn about you. Learning how to do the sponsored ads and social media side of it. I thought that Facebook was dead and no one looked at it anymore, and I thought Instagram was all the in everything and stories was everything, but Facebook was actually the leader of the game. So doing that and getting leads and getting my name out there. I had 20 signups via just social media and Facebook ads, 20 new leads, which is great. Getting new people, I aimed at trying to get some more clientele, some men. I targeted men and I got lots of new men into my gym, men doing Pilates, which they'd never done before. So I retargeted my avatar and I got them in. I think it was fantastic, well worth it. It's definitely made such a difference.