Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Focus On the Outcome

29 Dec 2022 · 1 min

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0:42

In this segment of the video, the speaker highlights the growth stage of a business as the most exciting phase, emphasizing that business owners should be outcome‑driven. He argues that modern online marketing provides abundant analytics—view counts, click‑throughs, video engagement, and detailed website behavior—that allow owners to base decisions on concrete data rather than gut instinct. By tracking where visitors come from, how long they stay, and what they interact with, entrepreneurs can precisely measure progress toward goals such as acquiring a target number of clients.

Chapters

The next part is the growth stage. You see, this is the exciting part. As business owners, we've got to focus on the outcome. We're outcome-driven people as business owners. So if the outcome was to get 10 clients, we look at the analytics and the data in the growth stage because if you're marketing online, the greatest thing now is you can see all the analytics and all the data. You can see when people have clicked. You can even record somebody coming to your website of what they're clicking. So this is a crazy important time in history where you don't have to, you don't have to really go on a gut instinct anymore. We can go on clear data. We can see how many people have viewed your video on Facebook, on YouTube. We can see where they've come from, how long they've stayed on your website for.