Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

From 1 to 268 Studios: Cameron Falloon Journey Unveiled

7 Dec 2023 · 0 min

Watch on YouTube

0:23

In this segment of the video, Cameron Falloon emphasizes that personal trainers should treat themselves as individual brands. He advises defining clear brand values and positioning oneself distinctively in the market. Falloon proposes charging a premium—about 30% more than other trainers in the same gyms—to reflect the brand’s worth, but stresses that this higher price creates an obligation to consistently uphold those values and deliver superior service to meet client expectations.

Every PT should be— is their own brand. I talked about with the marketing is what do you stand for? What are your brand values? I'm just going to charge 30% more than every personal trainer that's currently doing PT in the gyms I was at in Victoria. That said a lot about who I was as, as my own brand. But, but then I have to be true to that and I have to uphold those values and I have to deliver, deliver on them because there's an expectation that comes with paying 30% more than everyone else, right?