Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Here's how you soar above competition: Position of Power 💯

13 Feb 2023 · 1 min

Watch on YouTube

1:00

In this brief marketing talk, the speaker introduces the concept of a "position of power"—the unique selling proposition (USP) or secret sauce that a studio excels at. He argues that combining a clear USP with a specific target client type is essential to rise above competition and attract higher‑quality clients. The speaker then outlines a practical plan to showcase this position of power online: designing an Instagram feed and 9‑tile grid that reflect the USP, crafting Facebook organic posts that convey the same message, and creating ad creatives that highlight the studio’s uniqueness rather than competing on price. The overall goal is to consistently draw clients who value the studio’s distinct strengths.

Chapters

Most competition can be absolutely eliminated by simply this: the position of power. Position of power is your uniqueness, your USP, your secret sauce, what you do really, really well. When you take that plus who your client you're going for, what type of client are you trying to attract into your studio? I know, I know what you're saying, everybody is my client, but in fact, that's going to take you to the bottom of the competition pile. You want to raise your standards to the top. And say, I know what my position of power is and I know who my clients are. Now, if I can put them together, that's when the magic happens. Now, when we say put it online, what does that mean? It's a set plan of how to put the position of power on Instagram. How does it look in your Instagram feed? What does your 9 tiles look like? Number 2, it's how is that displayed on your Facebook organic posting? And most importantly, what about your ads if you are running ads? How do I actually display that ad so I can get those quality clients in coming all the time, not for price, but most importantly for your uniqueness of position of power.