How To Come Back From Failure | Industry Change Episode 12 with Geoff Jowett

13 Feb 2018 · 30 min
30:14

In this Industry Change interview, host Richard Toutounji talks with Jeff Jowett, the founder of Vision Personal Training, Body Trim, and the Jowett Method. Jeff recounts how he identified market gaps—first by creating boutique one‑to‑one personal training studios in 1999, then by launching the Body Trim DVD weight‑loss program when the market was dominated by pills and meal‑replacement products. He describes the early struggles of getting ads to work, the pivot to a free‑trial offer, and the central role of powerful, split‑tested headlines (e.g., “How to Break All the Rules”, “Metabolism, the Secret Enemy That’s Making You Fat”). Jeff explains how his business evolved from a traditional advertising model to a community‑focused approach, building free “Walk & Talk” clubs and active Facebook groups where members share transformations, before‑and‑after photos, and personal stories. He shares his personal battle with alcoholism, the recovery experience in AA, and how vulnerability and connection became the foundation of his new “Jowett Method” (also called Think Trim), which uses an iceberg metaphor to address deep limiting beliefs beneath surface habits. Jeff offers practical, low‑budget advice for fitness professionals: create a Facebook tribe, showcase social proof, run live broadcasts, and prioritize community over ego. Throughout, he emphasizes service, gratitude, and the power of word‑of‑mouth marketing in the digital age.

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