Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

How to get the most out of social media🙌

17 Nov 2022 · 0 min

Watch on YouTube

0:26

In this segment of the YouTube video, the speaker addresses a common concern about the return on investment (ROI) of producing video content. He emphasizes that creators must first define the desired outcome of a video. By using video to build brand awareness and then pairing that awareness with a targeted Facebook offer, marketers can convert viewers into leads at a significantly lower cost than traditional methods. The core argument is that strategic sequencing—awareness generation followed by a compelling offer—creates a cost‑effective lead generation funnel.

For many of those years, a lot of people said, you know, if I film a video, what am I going to get as a return on investment? What kind of money am I going to make? If you're going to film a piece of video, you need to understand what the outcome is. If you understand that if you can produce a piece of content and build awareness, and then from that awareness put a great Facebook offer out to build the conversion of it, it means that you're going to generate much cheaper leads than you could ever do without having great awareness.