Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

How to out beat your nearest fitness competitor💯

18 Nov 2022 · 1 min

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In this segment, the speaker emphasizes that any fitness business can become the top choice in its market by adopting a niche‑down strategy. He explains that trying to market to everyone dilutes focus and makes it hard to dominate. Instead, owners should clearly define the specific type of client they want to serve, sharpen their marketing toward that group, and aim to be the number‑one provider for that particular clientele in their area. The advice acknowledges the difficulty of narrowing focus for newcomers but positions niche specialization as the key to outperforming local competitors.

Chapters

Everybody can be number one if we choose to have the concept of niching down and really getting clear of who we want in our business, who we want to work with. We want to niche down, meaning we want to choose who we want to work with. Now, this is really hard for anybody who's never done this before. Like, I'm marketing to everybody. Everybody's my client. Well, they can be, But if your facility doesn't cater for everybody to be your client, there are now other places they can go to. So what you need to do is you need to get a little bit sharper on who are you trying to attract and go after those. Be the number one in your area for that type of clientele.