Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Is Your Fitness Brand Ready for 2025? Don’t Get Left Behind!

11 Mar 2025 · 1 min

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In this segment, the speaker urges fitness brand owners to seize the growing opportunity presented by an aging, self‑care‑focused consumer base. Citing remarks from Barry Ulbricht, he emphasizes that brands must market authentically and align with the values of customers who are willing to spend more on personal health. He warns that brands that fail to adapt risk being left behind as smarter competitors begin to capture this “big pie.” The message is a call to action for fitness businesses to adjust their positioning and marketing strategies to stay relevant in 2025 and beyond.

Chapters

So if you wanna now take your business to new heights and get to a market like Barry Ulbricht was saying, open the big pie that we have here. We have an aging market, we have markets, people that wanna spend more money on us, on themselves. We have people that wanna care for themselves. But if we don't wanna market true to ourselves, you're not gonna get those clients. It's as simple as that. Because there's brands out there that are starting to be a bit smarter. They're coming to us and say, Rich, I'm a pretty good brand, I'm a pretty good owner, But I don't want to get left behind, so I don't want you guys to get left behind.