Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

It's time to soak your marketing strategy 👌

31 Mar 2023 · 1 min

Watch on YouTube

0:47

In this short talk, the speaker introduces a simple framework for evaluating marketing activity intensity, contrasting a "sprinkle" approach with a "soak" approach. The sprinkle model represents low‑frequency, low‑budget tactics—e.g., one email per month, three social posts per week, and $5/day on Facebook ads. The soak model represents high‑frequency, higher‑budget tactics—e.g., three emails per week, daily social posts, and a larger ad spend. By laying out concrete frequency and budget benchmarks for email, organic social, and paid Facebook advertising, the speaker encourages marketers to shift from minimal, occasional efforts to a more consistent, immersive presence that continuously engages the audience.

Chapters

Okay, in your marketing there's 2 things you can do. You can sprinkle it or you can soak it. Okay, let me show you what a sprinkle is, and then of course I'll show you what soaking is. Okay, if you want to sprinkle your marketing, you may send an email out once a month. If you want to soak your marketing, you would send an email out 3 times a week. If you want to sprinkle organic social media, you would post 3 times a week. If you want to soak organic social media, you would post every day. If you want to sprinkle your Facebook paid ads, you're running $5 a day. If you want to soak them, you're going to up the budget.