Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Killer combo on how you can become the market leader in your area 💯

29 Nov 2022 · 1 min

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1:09

In this promotional talk, the speaker outlines the Market Leader Program, a done‑for‑you service that helps gym owners become the dominant brand in their local market. The process involves visiting the gym each month to film high‑quality video content, then breaking that footage into many smaller pieces that are used for ultra‑low‑cost Facebook ads. The ads generate a steady stream of warm leads, which are funneled into an automated follow‑up system where the sales team contacts anyone who hasn’t yet signed up. By repeatedly applying this cycle—content creation, repurposing, cheap paid ads, and automated lead nurturing—the client grew from a single gym to five locations and began franchising. The speaker emphasizes that all steps (filming, editing, copywriting, ad placement, and lead delivery) are handled for the client, allowing rapid scaling without the gym owner having to manage the marketing themselves.

Chapters

Hey team, in Sydney, quick day. And this is one of the clients that I'll drop into every few months. Actually, every month we come out and film content for them. And this content has been able to get them from 1 gym now to 5 gyms, opening up the 5th gym, opening up franchises after this. How we do that is film a high level, a lot of content. We take that content, we split it up into a lot of different pieces. We use it for running really cheap Facebook ads, and this produces a lot of leads for the gym. This is how they've been able to scale and grow from one, moving on to the 5th one, purely with this structure that we do. It's called the Market Leader Program, and the good thing about this, everything is done for them. So video editing, breaking up the content, writing the content, putting it onto paid ads, And then most importantly, delivering them leads that are warm. They go through a funnel and the sales team call anybody who hasn't signed up automatically. And we do it again and again. And that is how we scale and grow.