Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Killer hack you need to know in your fitness marketing 💯

9 Dec 2022 · 1 min

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In this concise tutorial, the speaker outlines a practical framework for fitness business owners to evaluate and improve their marketing strategy over a 12‑month horizon. The method starts by gathering data on Facebook ad spend and the number of organic social‑media posts made each month, then calculating the revenue generated per month and per marketing activity. By spotting months of high spend versus low activity, the owner can identify inconsistencies and decide how to allocate resources more evenly. The speaker then recommends scaling the marketing budget proportionally to the desired growth—e.g., doubling the budget to aim for a 2× revenue increase, or adding a 20 % boost to social‑media output for a modest growth target. The overall message is to review past performance, set a clear 12‑month plan, and deliberately “flex the marketing muscles” to achieve the next level of business growth.

Chapters

What you can do is go the last 12 months when you listen to this, go the last 12 months of what you spent on Facebook, go the last 12 months of how many organic posts you did and calculate how many you've done and calculate the revenue that you put out and then divide it by each month. And then you realize, you think, oh, I spent so much money on Facebook. And then you probably realize that you spent a lot one month and then you didn't do anything for 4 months and you spent a lot doing it in 4 months. So just work it out because if you are going to go for another 12 months in business and you want a different outcome, what you want to do is let's say you spent $10,000 $10,000 a year in marketing, like 100 organic posts. Well, calculate what you've done. And then if you want to 2x your business, maybe start with 2xing your marketing. If you want to go up 20%, 20% your increase in your social media presence and so forth. And that's a good place to start in how to do that. They just review what you've done and then go, well, I'm going to be in business the next 12 months. I might as well give it a good decent crack and start flexing those muscles and doing the pushups you need to do.