Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Marketing is like a workout for your business

26 Oct 2023 · 1 min

Watch on YouTube

0:57

In this short video, the presenter draws a three‑point analogy between a gym workout routine and effective marketing. First, just as you must physically show up at the gym to do push‑ups, you must consistently appear on social media and share valuable content to build a community. Second, you need to block time in your calendar each week for a workout; similarly, you should schedule dedicated time to plan email campaigns and create social media posts, treating it as a non‑negotiable timeout. Third, once at the gym you must actually perform the push‑ups; likewise, you must follow and execute your marketing plan without deviation. The speaker ends by asking viewers which point resonated most.

Chapters

What does marketing and a gym workout have in common? Here we go. Here's 3 things. First one, you need to show up at the gym to do the pushups. It's exactly the same with your marketing. Much like this with your social media presence, you need to show up, share valuable content to build a community. The second one is you need to schedule time in your diary each week to work out. And it's exactly the same with your marketing. You need to schedule time in your diary each week to plan your email content, to create your social media content. So make it a priority in your diary by scheduling a timeout. Number 3 is you need to actually do the pushups when you get to the gym. So you need to follow your program and do the pushups. It's exactly the same thing with your marketing. You need to follow your marketing plan and implement and execute upon what it is that you need to do. I hope you found these 3 points very valuable and share with me below right now which one resonated the most for you.