Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Marketing Muscle Up

3 Apr 2024 · 1 min

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The speaker outlines the essential financial and operational metrics entrepreneurs should monitor and how often to review them. Cash flow should be examined weekly, while the profit and loss statement and balance sheet (reflecting net worth) are reviewed monthly. In addition to these core financial reports, the speaker emphasizes tracking operational drivers such as leads, pipeline volume, and sales activity on a near‑daily or weekly basis, depending on the business stage, to stay on top of performance and make timely decisions.

Chapters

How often do I look at my numbers? Cash flow weekly is that one. P&L profitability, that's my P&L statement and my balance sheet, which is the one which tells us my net worth or my financial position. We look at those on a monthly basis. So we always wanna look at our P&L and our balance sheet every month. I wanna look at my cash flow every week. There's other numbers which aren't these financial ones. So these are the ones which are the actual drivers of my business. So they're things like my leads, my pipeline, you know, how many sales have I made, what's coming in or out, that sort of stuff. You kind of want to be looking at those almost weekly or daily depending on where you're at with your business.