Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Marketing Strategy: Your Winning Blueprint

22 Sept 2023 · 1 min

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In this presentation, the speaker outlines a three‑stage marketing framework designed to turn a business’s marketing efforts into a well‑oiled machine. The first stage—Strategy/Thinking—focuses on planning, positioning, and defining the overall approach. The second stage—Creation/Execution—covers the actual production and deployment of marketing assets and campaigns. The third stage—Growing/Learning— emphasizes learning from results, identifying what works and what doesn’t, and feeding those insights back into the strategy stage. By continuously iterating through these stages, a business can increase client acquisition, conversions, leads, and overall profitability.

Chapters

We've got think, we think about the strategy. Then we go into the creation stage. The creation stage is about actually doing the work. And then from there, we move into the growing stage. In the growing stage, the only way you grow is you learn from your mistakes. You learn from what's working and what's not working. And then you take that back into the strategy stage, back into the thinking stage, and you do it all again. You adjust and do it all again, and adjust and do it all again. Once you get it right, you have a well-oiled marketing machine for your business. And And from there, you should be able to get more clients, more results, more conversions, more leads, and a more profitable business.