Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Off the Cuff

14 Jan 2024 · 1 min

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0:51

In this brief off‑the‑cuff conversation, Speaker A asks how to differentiate a fitness or studio challenge from competitors. Speaker B responds with a practical, high‑energy marketing playbook. The core advice is to dramatically increase the number of promotional touch‑points: extend promotion beyond standard social platforms (e.g., Facebook) to additional socials, add in‑studio visibility (signage, even bathroom doors), activate partnership networks, and turn every current trainee into a referral source. The concept of “5 marketing funnels” is introduced, urging the host to triple‑down on effort and aim for five‑times the promotional streams for the next challenge. The tone is conversational and enthusiastic, with a focus on actionable, multi‑channel outreach.

Chapters

Off the cuff, how do I get my challenge to stand out from other people's?
Okay, if you're running a challenge, great, challenges are awesome. The only thing that you need to do is actually do more of it. What I'd be doing is focusing on putting your challenge not just on socials, not just on Facebook, but on socials, on Facebook, marketing inside the studio, back of the toilet door, partnerships, hit your partnerships out and say, hey, we've got a challenge running. Signage, get new signage for the location as well. And most importantly, then just actually tell every single person that you're training, hey, would you like to bring someone to the challenge? It's really just the concept of the 5 marketing funnels, like, like do more of it. You're already running a great challenge that it's a success. So what we wanna do is we wanna triple down and this time 5x the streams of where you're talking about for your next challenge.