Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Off The Cuff Eps2

10 Dec 2023 · 1 min

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0:41

In this brief dialogue, Speaker A asks what content should be posted during the holiday season. Speaker B advises focusing on timely, attention‑maximizing topics such as Christmas, New Year’s resolutions, and goal‑check‑ins (e.g., “Did you hit your goals in 2023?” or “Are you still looking to get fit?”). The rationale is that people have more free time on their phones during the holidays, making them more receptive to such content. The recommendation is to publish now to capitalize on this increased availability and willingness to engage with self‑improvement or seasonal themes.

All right, quick question.
Yeah.
What should we be posting this time of year?
We should be posting content that's going to maximize the attention at the moment, which is content based around Christmas, based around New Year's resolutions, all that stuff. But we want to focus on if they haven't got their goals now, uh, did you hit your goals? Like, good, a good, a good content to get up would be like, did you hit your goals in 2023? Or Are you still looking at getting fit? That's the kind of content. I mean, put the foot on the pedal now because now people are actually open and exposed to learnings because they've got more time on the phone because they're not working. And now's the time to pump in.
Woo!