Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

One BIG Mistake People Make In The Christmas / New Year Time

23 Dec 2022 · 1 min

Watch on YouTube

0:36

In this short video, fitness business owners are warned against the common habit of pausing or scaling back marketing during the holiday period between Christmas and New Year's. The speaker argues that this timeframe is actually ideal for marketing because people have more free time, are relaxed, and are more likely to browse devices, visit gyms or studios, and answer phone calls. The core recommendation is to increase, not decrease, marketing efforts during this window to capitalize on heightened consumer availability and retention opportunities.

Chapters

All right, between Christmas and New Year's, there's one big mistake fitness business owners make. You see, we're all thinking about slowing down our marketing, turning it off, pausing it all the way to February. However, between Christmas and New Year's, in that period, this can actually be the best time to market. I'll tell you why. Number one, you have the retention because there's less working and there's more relaxing. People have the time to scroll on their devices. People have the time to visit your gym, your studio, and to try it out. And good news for you, they're more likely to answer their phone. So before you slow down at Christmas, speed up your marketing and let's see what happens.