Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

One Biggest Marketing Mistake that most Fitness Owners Do

21 Aug 2023 · 1 min

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In this concise coaching segment, the speaker advises fitness business owners to audit their marketing activities over the past 12 months. They should gather data on Facebook ad spend, the number of organic social media posts, and the revenue generated each month. By dividing revenue by spend and reviewing the monthly distribution, owners can spot periods of over‑spending or under‑activity. With this baseline, they can set a clear plan for the next 12 months: either double the marketing budget to aim for a 2× business growth, or increase social media output by a modest percentage (e.g., 20%) to achieve incremental gains. The core message is to use concrete past performance metrics to design a focused, data‑driven marketing strategy for the upcoming year.

Chapters

What you can do is go the last 12 months when you listen to this, go the last 12 months of what you spent on Facebook, go the last 12 months of how many organic posts you did and calculate how many you've done and calculate the revenue that you put out and then divide it by each month. And then you realize, you think, oh, I spent so much money on Facebook. And then you probably realize that you spent a lot one month and then you didn't do anything for 4 months and you spent a lot doing it in 4 months. So just work it out because if you are going to go for another 12 months in business and you want a different outcome, what you want to do is let's say you spent $10,000 $10,000 a year in marketing, like 100 organic posts. Well, calculate what you've done. And then if you want to 2x your business, maybe start with 2xing your marketing. If you want to go up 20%, 20% you're increasing your social media presence and so forth. And that's a good place to start in how to do that. They just review what you've done and then go, well, I'm going to be in business the next 12 months. I might as well give it a good decent crack and start flexing those muscles and doing the pushups you need to do.