Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Opening a NEW STUDIO at 86 Members!

14 Dec 2023 · 1 min

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In this segment, the speaker outlines the current transition phase of their fitness business as they prepare to open a new facility. They currently serve about 32 one‑on‑one personal training clients and are targeting 86 members for the studio launch. The business model has shifted from traditional personal training to a strength‑and‑conditioning focus, reflecting the team’s passion. Marketing efforts have been revamped with help from KOM Marketing, including learning Facebook advertising for the first time, implementing referral programs, and deepening brand development by clarifying core values, mission, and vision. These strategic moves are described as major game‑changers that position the studio for a successful opening.

Chapters

Before we took the step, we are in the transition period. We currently have about 32 clients doing one-on-one personal training. We're yet to open up, but we're currently sitting at 86 members for the opening of our facility. But yeah, we've shifted our whole model, our whole concept, and really been able to focus and push the strength and conditioning style of training, which is something we're really passionate about. In terms of marketing, having stronger products, and being able to really tap into the community was probably one of them. From KOM Marketing, there's been so many things we've learned in terms of like, you know, advertising, Facebook, actually learning a little bit about that. Never done that previously, so yeah, that's been a big game changer for us. Referral programs and just building up our brand, really, you know, understanding our core values, our mission, our vision, and just having a strong brand to build, you know, those other foundations from. That's been a massive game changer for us.