Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Personality drives marketing success 💯

20 Feb 2023 · 1 min

Watch on YouTube

0:52

In this segment of the YouTube video, the speaker explains that when a studio’s owner or trainer feels they are doing all the work without seeing results, the missing element is often "personality" – the second pillar in an 8‑step system for scaling a studio. Personality is described as the most important lever because it gives the owner full control over the type of clients attracted. By putting the trainer’s face on camera and creating short, personable video content, the studio can quickly signal its brand, filter out unsuitable clients, and draw in ideal ones. The speaker emphasizes that this video content can then be repurposed for paid or organic marketing on platforms like Facebook and YouTube, turning personality into a scalable acquisition engine.

Chapters

If you're doing all the work and you're not getting the results, it will come down to one thing. That's called personality. That's actually the second pillar in our 8-step process of how to take a studio from here to there. And the second pillar being personality is probably by far the most important pillar because at this point here, this is when you have full control over what type of clients you want to get into the studio. And when you get the right type of clients in the studio, the business starts to change. The clients that you never really thought they were amazing clients start to leave, and the right clients start to come into the door. Now, a big part of getting the right clients is your face on a camera. Your face, your trainer's face on a camera. This helps to quantify that in the fastest, shortest space while using this content to then actually market on Facebook, market on YouTube,