Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Protecting yourself from your business 💯

1 Dec 2022 · 1 min

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1:04

In this motivational monologue, the speaker advises small business and studio owners to pace their creative and strategic efforts, recognizing that early ventures are especially challenging. He emphasizes that the first million (or first studio) is harder than subsequent ones because of steep learning curves, and encourages owners to persist through this phase to enable future scaling. A key point is the need to separate personal identity from the business—your mindset and determination should not be wholly defined by the company, even though that can feel difficult. The speaker uses the example of “Richard’s personal trainer” to illustrate this challenge. He outlines a vision of expanding to multiple studios or gyms and building a business that can operate without the owner’s constant presence, stressing that such goals are attainable but require consistent daily work and disciplined effort.

Chapters

You can't do it all at once when you're trying to create, when you're trying to think, they don't happen that way. So give yourself a bit of a break and realize that if you are in a position, a small business owner, it is tough. There's always a, there's a quote out there that says it's hard to make your first million than your second million. So if you're in a position where it's your first studio, if you're in a position where it's your first anything, it's always harder being the first, right? Because there's so much learnings you need to do. So get through this process so you can scale and you can move to the next process. the next part of your world. But most importantly, whatever you do, your mind, your attitude, your determination doesn't have to be the business. Okay? And I know that's hard if you are the business. If you're Richard's personal trainer, I know that's hard. It's harder, but it's not impossible. And if you wanna see yourself as those future goals that you have, whatever that may be, you wanna have multiple studios, multiple gyms, you wanna have one, You wanna have a business that works for you, like, work without you. They're all possible, but it's the daily work that must be done in order to achieve what you want.