Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Sales Strategies Unleashed: New Approach to Sales

23 Aug 2023 · 1 min

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0:48

In this segment of the YouTube video "Sales Strategies Unleashed: New Approach to Sales," two speakers discuss the perception of pricing, using a comparison to high‑priced Taylor Swift concert tickets to illustrate how customers view costs. They argue that reception staff are not merely greeters but the face of the business and must understand the sales cycle, even if they don't close deals. The conversation emphasizes the need for comprehensive training, ongoing support, and implementation assistance for front‑line staff. It also highlights the creation of a community—developed with the help of a collaborator—to foster continuous learning and shared best practices among reception teams.

We're not expensive. It's not expensive. Electricity's expensive and we're spending what, $20, $30, $50, $60? People go to the pub and that'll be gone in about half an hour.
Mate, the Taylor Swift concert tickets, you can't even get tickets for that. They're $600 a ticket at least.
So I believe that everyone, if you're on reception, people are not just a reception, they're the face of the business. They have to understand the sales cycle. They don't have to do the sales, but we have to understand the process and there needs to be training involved. And there needs to be support, training. As I keep saying, we do training, sure. But no, no, what we do really, really well and what people need is what between the training, the support, making sure that they're implementing, helping them with other things other than just sales. And that's why we created, with your help, mind you, you were the man that got me onto it to create our community.