Save your January leads đź’Ż
In this short video, Richard Toutounji addresses the problem of cold leads generated in January that have not converted. He argues that the lack of response is often due to timing rather than lack of interest, and February presents a fresh opportunity. He offers three practical tactics: (1) send a text and email that change the contextual framing—referencing the new school year or asking if the prospect is ready to start now; (2) launch a February‑specific offer or challenge centered on comeback, restart, or accountability; and (3) increase the frequency of contact with those leads instead of removing them from the list, ensuring each touchpoint uses the revised context. The overall message is to treat January leads as potential clients and re‑engage them with timely, context‑aware communication.
