Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Secret hack to finding hot leads

7 Jul 2023 · 1 min

Watch on YouTube

0:35

In this brief segment, the speaker challenges viewers to locate their ideal customers—defining a clear customer avatar—and to deeply understand how these prospects consume information and advertising. By uncovering the media channels, formats, and consumption habits of the target audience, marketers can strategically place their time and budget where it will generate the highest returns, leading to greater profitability and business growth.

Chapters

Where are my customers? What are they doing? And how are they consuming advertising? I want you to take up the challenge. I want you to go find your customer avatar, customers, your potential clients, and figure out how they consume their information, what style they're consuming it, and the way they consume it. And then that will give you the answers and the clues of where to put your marketing dollars, where to put your time in marketing, and this is gonna give you greater returns, greater profitability, and greater business.