Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Simple yet effective method to write a compelling copy 💯

30 Nov 2022 · 2 min

Watch on YouTube

1:31

In this short instructional video, the presenter explains why effective copy is crucial for prompting readers to act and offers a three‑step method to improve copywriting, especially for those who don’t consider themselves skilled writers. He shares a personal anecdote about being invited to a 4:15 AM challenge, which motivated him to rewrite the challenge’s copy using the method. The three steps are: (1) write as if speaking to a single individual, which clarifies the message; (2) concentrate on the desired outcome and explicitly list the benefits the reader will receive; and (3) replace generic words with strong, action‑oriented verbs by consulting a thesaurus repeatedly. Applying these practices consistently leads to faster copy creation, lower Facebook ad costs, and more persuasive, action‑inducing copy.

Chapters

So when you're writing copy, it's really important because the copy gets someone to read it and take action. But what if you're not a good copywriter? What do you do? There's 3 things that I do when I write copy. And just recently the other day, my trainer said to me, Richard, do you want to join my challenge? My challenge is going to start at 4:15 AM in the morning. And I thought, there's no way I'm gonna get up at 4:15 o'clock in the morning and do a challenge 4 days a week. And I thought about it, I thought it actually would really be great However, I want to be motivated, and I want to know what the outcome for me that I should be aiming for. And so I rewrote the copy to really motivate me to get into the challenge. And there was 3 things I did to rewrite the copy. Number one, I spoke to one person, one person. When we speak to one person, everything becomes clearer because we don't have to write for a broad audience, broad audience, we just have to write for one person. The second thing I did, and I know these are backwards, is the outcome. I want to focus on what is the outcome that I'm going to be getting if I join the program, the challenge, and if I join that, I'm going to achieve these benefits. Don't be scared to give benefits out. Number 3 is action words. When you write copy, you're probably going to start with more broad words, words that you generally use all the time, but what you want to do is you want to take each word and then you want to choose the action word of that. So look up the thesaurus and look at each word multiple, multiple times until you find the right action word. Once you do this regularly, your copy is gonna be fast, efficient, cheaper clicks on Facebook, and it's gonna inspire someone to take action.