Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Speak to the right people and break through the noise 💯

12 Apr 2023 · 1 min

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0:50

In this short instructional segment, the speaker advises service‑based entrepreneurs to start by reviewing their current client roster and pinpoint the customers they love working with, who achieve the best results, and who are most enjoyable to serve. Those top‑performing, high‑fit clients define the ideal avatar. The speaker then recommends eliminating all other audience segments and concentrating all marketing, video, and social‑media efforts on this narrowed group. By speaking directly to this specific avatar, the creator’s content will cut through the noise, attract higher‑quality leads, and enable the business to solve the avatar’s problems more efficiently and effectively than before.

Chapters

So what you can do right now is start with your current client base and figure out who do you love to work with, who's the best clients you have right now, who is getting the best results, and who do you frankly enjoy working with. If that's 1, 2 different styles of people, that is the audience that you want to go for. And what you want to do is you want to remove everybody else and just start to focus around that particular audience. When you start to do your marketing, your videos, your content, your social media, And then what you're going to start to see is you're going to start to see leads change. You're going to start to see your videos having more of a cut-through effect to ensure that your message can get out to the right people that you want to attract into your business. When you've nailed down an avatar or a direct audience that you want to market to, you'll now be able to solve their problems much more efficiently and effective than you ever thought possible before.