Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Strategize your Marketing to Get More Clients

3 Jan 2023 · 1 min

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0:45

In this video, the speaker guides business owners on how to allocate a modest marketing budget—illustrated with a $2,000 example—by first defining a clear outcome (such as acquiring ten new clients) and then selecting the fastest, cheapest tactics to generate leads and conversions. Rather than defaulting to popular channels like Facebook or Google, the emphasis is on outcome‑driven strategy and execution, focusing on lead generation efficiency to achieve the desired client growth.

Chapters

So you're thinking about where to spend your marketing dollars. Let's say you have $2,000 to spend on marketing dollars and you want to know, should I just put it on Facebook ads, Google? Should I build a website with it? Should I employ somebody for it? This is what I do, is as a business owner, think about the actual strategy and the execution. What, what is the outcome of your actual campaign? What is the outcome of spending $2,000? Do you need to spend $2,000? Your outcome probably as a business owner is to get more leads in, more clients in. That's what pretty much everybody wants is leads, conversions, clients. So let's say your outcome is to get another 10 clients in your business. We think about what's the quickest, fastest, and cheapest way to get more leads and more clients in your business.